Beer Profile: The End of Honesty by Henderson Brewing Co
ABV 5% IBU
This “adjunct lager” is really an “add junk” lager in tribute to a Toronto landmark, Honest Ed’s. Honest Ed’s is a much-loved Toronto bargain store that recently shut its doors after 68 years in business. The store was known for its iconic sign, silly slogans, and large amount of “junk” on sale.
“Honest” Ed Mirvish was the driving force in revitalizing Toronto’s theatre scene and is the namesake of the Mirvish village neighbourhood.
The End of Honesty has a second potential meaning being released on January 20, 2017 – the same day as the inauguration of a new and controversial world leader. This beer is the latest from Henderson Brewing Co in their “Ides” series and is also known as the Ides of January 2017.
The beer itself is a pleasant and simple lager. No bells or whistles. Its an amber colour with medium carbonation. Not much on the nose. Its crisp and clean. The can is styled like the famous facade of Honest Ed’s at the corner of Bathurst and Bloor.
Honest Ed’s closed its doors for good on December 31, 2016 and will be redeveloped. I hope they keep the sign.
Check out this and other Henderson Brewing Co beers here!